Green Resources!

After various 'green' events it was felt that we should try to put the resources referred to all in one place. We apologise if this looks like a random list and in some senses it is. What we did want to do is gather many of the resources referred to in the Barclays Let's Talk Bright Green Marketing all into one place!

Articles and Blogs

Is Green The New Black? - Robert Craven explains why going green will not just benefit the environment. (Start Your Business, November 2007).

Global Warming - No Problem - Today's London Sunday Times reports on Bjorn Lomborg's latest book, Cool It... 'Do you care about global warming? Yes? Liar.

The Great Global Warming Swindle - After numerous heated debates about Global Warming and the Dispatches TV programme, The Global Warming Swindle, I suggest that you go and look at it in its entirety on the Australian version of YouTube.

Whitewash - Greenwash: who cares if your business is green? - It is easy to say you are green, but consumers are skeptical.

 

Websites

www.carbontrust.co.uk/energy
www.bsi-uk.com/Environment/index.xalter
www.businesslink.gov.uk/environment
www.defra.gov.uk - Department for Environment, Food & Rural
Affairs
www.energysavingtrust.org.uk
www.environment-agency.gov.uk/yourenv/consultations
www.envirowise.gov.uk
www.envirowise.gov.uk/wateraccount
www.forumforthefuture.org.uk
www.green-business.co.uk
www.greenbusiness.net
www.greenbusinessnetwork.org.uk
www.hse.gov.uk - Health & Safety Executive
www.netregs.co.uk
www.nisp.org.uk - National Industrial Symbiosis Programme
www.swmas.co.uk - South West Manufacturing Advisory Service
www.sustainablebusiness.com
www.vcacarfueldata.org.uk/new-ved.asp

Factsheets

The following information factsheets are available
from Business Link:

• Control of Substances Hazardous to Health
  Regulations 2002
• Environmental Protection Act 1990, A Guide
• Environmental Regulations, An Introduction
• ISO14000 Environmental Management Standards
• Manufacturing Advisory Service, A Guide
• Minimising and Disposing of Waste, A Guide
• Packaging Regulations, A Guide
• Reducing Energy Costs, A Guide
• Smoking Bans in the UK, A Guide
• Taking Action on the Environment – Checklist
• Your Business and the Environment

Books

• Anderson, C - The Long Tail
• Burlingham, B - Small Giants
• Cairncross, F - Green, Inc: A Guide to Business and the Environment

• Craven, R - Bright Marketing
• Esty, DC & Winston, AS - Green to Gold
• Gladwell, M - The Tipping Point
• Godin, S - The Dip
• Lomborg, B - Cool It

Bright Green Workshop

Bright Green is an intensive seminar that makes businesses re-think how they make their money

• The workshop is based on the work of Robert Craven and The Directors' Centre
• The programme is run by Barclays and hence they are free to business owners to attend (usual ticket price £225).

Book your place

If you would like to be one of the first to find out about these events please subscribe to our Newsletter.

WHO IS IT AIMED AT?

• Owner-managers who are trying to grow their businesses ethically/greenly
• People with the ambition, enthusiasm and energy to 'move on up'!

HOW WILL IT HELP YOU?

The interactive workshop will give you the tools to:

• Understand how tyou can green your business
• Understand how a greener business can be a more successful business
• Use proven tools to improve how you run your business.

HOW WILL YOU BENEFIT?

You will get:

• Tools and techniques to improve your pricing, costing, sales and profitability - in fact, too many tools!
• A branded, recognised, training workshop run by a first-class trainer - one of the UK's top presenters
• An opportunity to listen to, and ask questions of, one of the UK's leading experts on marketing
• After the workshop, time to network.

THE DELIVERY TEAM

The delivery team at The Directors' Centre, Robert Craven and Kiki Maurey are the only people able to deliver the workshops using the More Profit workbooks, tools and techniques. It has been a real team effort to develop the programme.

WHAT THE DELEGATES SAY FROM LAST YEAR's barclays bright marketing events

'99% of delegates said they'd recommend The Directors' Centre workshop to a friend; 96% said they'd do something fundamentally different as a result of the workshop.'
- Barclays Bank Nov 2007

Also go to the Let's Talk... Bright Marketing webpage.
Further Testimonials at the Testimonials webpage.
Bradley Walters talks about Bright Marketing Seminars.

event timing

Events will run as follows:

09:00 Registration
09:30 Start (prompt)
13:10 Presentation Close. Lunch/Networking
14:00 Lunch finishes

More information

Let's Talk... Bright Green has sister seminars Let's Talk... Bright Marketing and Let's Talk... More Profit - both seminars are being run by Robert Craven with Barclays Bank.

For more information contact office@directorscentre.com or call Tricia on +44 (0)1225 851 044.